Google Ads

Formerly known as Google AdWords, Google Ads is a Google advertising service for website publishers to post advertisements on the Google search engine and websites using Google AdSense. After signing up for an AdWords account, the publisher can set up advertising campaigns for keywords that relate to their site, select their desired CPC (Cost Per Click), view reports, and more.

Using Ads is an excellent way to target people using the Google search engine to find a product or service. For example, a website that sells shoes could set up a campaign to target users searching for a shoe style.

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